Supplier Showcase for Independents

1 Procter & Gamble Plaza, C-6, #148 Cincinnati, OH 45202
P&G Brands touch and improve the lives of 4.4 billion consumers around the world. Our purpose is to provide branded products and services of superior quality and value that improve the lives of the world’s consumers.

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April 2014 - Part 3 - Industry Insights: Segmentation Study of Independent C-stores

Courtesty of MSA
C-store Segmentation

The Segmentation Study of Independent C-stores is a cross-category segmentation of the 70,000+ stores that comprise the independent c-store universe among MSA's participating manufacturer data sources, including those in this Supplier Showcase. It will facilitate category and item management and the offering of the optimal assortment of products to satisfy shoppers’ needs.

Management Science Associates, Inc.’s Information Management Solutions Division (IMS) gives CPG channel partners a competitive edge, by providing data integration and management tools paired with strategic insights and analytics.

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