Supplier Showcase for Independents

One General Mills Blvd. Minneapolis, MN 55440
800-815-9657
Worldwide, people turn to General Mills for breakfast, lunch, dinner and snacks. Our brands are known for quality, starting with Gold Medal flour in 1880, which today remains the No. 1 selling flour in the United States. Located in Minneapolis, Minn., USA, we are among the world's largest food companies. Our mission is Nourishing Lives, and through the General Mills Foundation we have awarded more than $535 million to nonprofit organizations in our communities since 1954.

To learn more about General Mills offerings for independent retailers, please contact us through our web site.

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April 2014 - Part 3 - Industry Insights: Segmentation Study of Independent C-stores

Courtesty of MSA
C-store Segmentation

The Segmentation Study of Independent C-stores is a cross-category segmentation of the 70,000+ stores that comprise the independent c-store universe among MSA's participating manufacturer data sources, including those in this Supplier Showcase. It will facilitate category and item management and the offering of the optimal assortment of products to satisfy shoppers’ needs.

Management Science Associates, Inc.’s Information Management Solutions Division (IMS) gives CPG channel partners a competitive edge, by providing data integration and management tools paired with strategic insights and analytics.

Learn More About MSA