A pillar of the overall confection category, gum has been heading south from a dollar and unit perspective for some time. And while manufacturers are attempting to change direction with new products, all that innovation is part of the problem.
To many consumers, getting that daily protein fix is like a riddle wrapped in an enigma—many are clueless about how much protein they actually need. Convenience store retailers and their food-company partners think they have some solutions: Forget the riddle wrapped in an enigma; how about meat snacks or jerky wrapped in a 3.25-ounce package of 12 grams of lean protein?
There’s a common trajectory for c-store retailers entering the foodservice fray: Coffee sales beget breakfast sales, breakfast begets lunch, and lunch begets dinner. But some convenience retailers have cracked the code, and the solution involves chicken. And darn good biscuits.
While most consumers don’t know how much protein they need in a given day, they continue to demand types of protein other than traditional center-of-plate lunch and dinner options. Much of this is fueled by the trend toward on-the-run consumption and mini-meals throughout the day.
Aggressive price positions on mainstream teas, juices, energy drinks and flavored waters have often been de rigueur. But as competition percolates across single-serve subcategories, it’s not uncommon to see aggressive pricing for premium and superpremium brands, too. This troubles some retailers.
In the retail world, middle-tier product varieties can often get pinched at the flanks--the victim of sales declines coming at the expense of smaller and larger brand counterparts. Welcome to the world of the standard-size 1.55-ounce candy variety, a longtime driver of chocolate impulse sales.