A pillar of the overall confection category, gum has been heading south from a dollar and unit perspective for some time. And while manufacturers are attempting to change direction with new products, all that innovation is part of the problem.
To many consumers, getting that daily protein fix is like a riddle wrapped in an enigma—many are clueless about how much protein they actually need. Convenience store retailers and their food-company partners think they have some solutions: Forget the riddle wrapped in an enigma; how about meat snacks or jerky wrapped in a 3.25-ounce package of 12 grams of lean protein?
There’s a common trajectory for c-store retailers entering the foodservice fray: Coffee sales beget breakfast sales, breakfast begets lunch, and lunch begets dinner. But some convenience retailers have cracked the code, and the solution involves chicken. And darn good biscuits.