While large retail-petroleum chains are making some of the biggest news for installing compressed natural gas (CNG) fueling infrastructure, smaller convenience-store chains are also finding opportunity in the alternative fuel. For Rainbo Oil Co., which has 14 Kwik Stop locations in Iowa, it was an offer that was in line with the company’s brand.
What starts in California—the biggest state by population—often finds its way to the rest of the union, making two big regulatory moves about to hit its fuel marketers of interest to the entire industry.
Clearly, c-stores have room for improvement. Some of this is simply a matter of more consistently executing on the basics and opportunities already discussed. But some of it shows a large gulf between consumer expectations and business realities.