In the past year, at least three on-demand-fueling startups have emerged, promising consumers the convenience of a gasoline fill-up where and when they want it. Each one, enabled by a smartphone app, aims to make the weekly trip to the local gas station a choice rather than a necessity.
Cash back, rewards, budgeting tools, digital engagement: General-purpose-reloadable (GPR) cards are no longer synonymous with the unbanked and underbanked. In fact, there’s a new term for customers of this rapidly growing prepaid segment: the “self-banked.”
Determining the best location for a gasoline station is fairly straightforward. You examine local demographics and traffic patterns, plus the surrounding competition and their fuel volumes, among other factors. But where do you position sites to sell a fuel that does not (yet) have much—if any—demand?