The dissatisfied retailer that takes control of its own destiny and product is a common foodservice narrative. What’s different here is U-Gas’ size: 19 sites. This immediately begs the question: Can a chain of this rank truly realize a return on its investment?
Consumers love choices. Healthy or indulgent? Energy or relaxation? But when it comes to fuels, consumers’ choice has been fixed for more than 100 years, dictated by the existing fueling nfrastructure. Or is the existing fueling infrastructure dictated by the type of cars consumers choose to drive?
Given the amount of ink, stage time and simple conversations spent on how to improve c-store foodservice, the industry is nearly out of breath. We’ve learned there is no overnight solution, no magic bullet. Patience isn’t a virtue; clichés don’t work here. It’s table stakes.