Many restaurant and c-store menus offer too many products. Food costs and waste can become an issue. Offer too few, and customers may be inclined to go elsewhere because there isn’t anything available that satisfies their cravings. How can retailers strike the right balance?
I’m sure your business-improvement list addresses ways to attract and retain more customers. Here, perhaps, is a solution for your list: three critical elements of effective local store marketing programs.
As I sit down to write this column, kids are getting ready to begin another school year. My mother, an avid mall walker, can’t wait for these youngsters to get back in the classroom and out from underneath her feet.
It’s officially summertime, and you know what that means: time to start mowing the lawn in my Speedo with matching flip-flops while vigorously waving at every car that surprisingly passes by the house only once.