For the few, the invested, general merchandise is an asset, a niche segment and market-basket contributor that might not define a store but does round it out. Instead of piles of static items, GM hits on trends and the under-$5 purchase.
04-15-2014 Category News Published in CSP Daily News
Mapco snags general-merchandise customers with good timing
Store-brand candy and snacks surge in c-stores, complement national brands.
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To succeed with general merchandise, retailers must be picky.
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