With EMV (EuroPay, MasterCard and Visa) timelines quickly approaching the convenience-store and retail-petroleum industries, POS system providers, pump providers and merchants are preparing for the October 2015 liability shift for in-store systems and the October 2017 liability shift for automated fuel dispensers. As retailers become acquainted with EMV and the needed system enhancements to support EMV, they soon learn that EMV can be a time-intensive and costly endeavor.
After a credit or debit card is swiped to accept payment, many entities may be taking a cut of your money from that transaction. You might think that the card brand—such as MasterCard, your processor and the bank issuing the card—are all taking cuts, and you would be correct. However, many others that are almost always hidden from merchants may also be taking a cut.