Industry transformations don’t usually happen suddenly. The future is always far away. It’s easy to ignore the inconvenient indicators that pop up to tell us change is on the horizon. But how far off is the future? And are you ready for it?
Many gas stations have evolved to sell packaged foods and ultimately became c-stores that sell gas. Many of those will become a food retailer first that also sells gas. But if you’re among the readers who cringe at the idea of retailing anything with a shelf life shorter than a candy bar, there’s another direction: becoming a professional car wash first that also sells gas.
Whatever happened to the good ol’ days of customers going directly to a store manager and informing him or her of their dissatisfaction? Shoppers now have the ability to share their experience by writing reviews or sharing their experience via social media.