Healthy kids’ meals ranked No. 4 in the National Restaurant Association’s “What’s Hot 2015 Culinary Forecast,” a survey of nearly 1,300 professional chefs. Also on the list were whole-grain items in kids’ meals (No. 14) and fruit/vegetable children’s sides (No. 19). But are convenience store-operators taking any notice?
Once reserved for truckstops and travel centers, diesel is wending its way into convenience-store locations. From NOCO sites in upstate New York to Wawa and Dash-In across the Mid-Atlantic region, diesel is not only winning space, it’s also capturing featured placement across the forecourt.
Is it a convenience store? Is it a supermarket? Customers may ask these questions when they first visit Green Zebra Grocery in Portland, Ore., but they may not be able to answer—even after shopping the entire store.
More than half of the customers who walk through the doors of convenience stores are looking to buy healthy products—at least occasionally. But one-third of them don’t think our channel is doing a good job of offering them. C-stores need to assess the strategic role of healthy-food offerings and how they play into a broader brand message.