Pro Series Mexican Soccer designs
BIC lighter is launching BIC Pro Series® Mexican Soccer designs, which features two of the most popular Mexican professional soccer teams, Chivas and Club America.
"BIC is working to broaden its reach and deliver relevant and appealing designs to Hispanic consumers in the U.S.," said Mary-Ellen Lacasse, director of lighter marketing, BIC Consumer Products USA. "Since Mexican-Americans account for approximately 67% of the Hispanic population within the U.S., it made sense for BIC to pursue licenses with these well-known soccer teams."
There are eight lighters in this new series that are targeted to Mexican-American males 25 years of age and older, and feature striking designs with a modern flair that showcase the teams’ highly recognizable branding. In addition, lighters in the BIC Pro Series Mexican Soccer Series offer twice the lights of the next leading full-size brand.
Lighters in the BIC Pro Series Mexican Soccer Series have a suggested retail price of $1.69 per lighter.
BIC Consumer Products USA is a leading distributor of stationery products, lighters and shavers. Since its founding more than 50 years ago, BIC has honored the tradition of providing high-quality, affordable products. Through this unwavering dedication, BIC has become one of the most recognized brands in the world today.