Five flavor varieties boost retailer sales potential
The new Phillies Krome Crown Collection consists of several new varieties at an everyday pre-price of three cigars for 99 cents per pouch. Flavors include Ruby-Sweet, Jade-White Grape, Onyx-Blackberry and Topaz-Amaretto, along with the classic Diamond-Natural. Retailers that stock three-pack cigarillos experience an increased sales volume of 11.2%, according to the manufacturer. The new line is supported by a new adult-age-confirmed website,
www.kromecigars.com, that serves as a platform to highlight and deliver content and promotions to adults users.