Vince Montini, President of Peer Marketing Associates, the Paramus, NJ based 122 member bargaining cooperative of distributors of fast moving consumer goods (FMCG) to the convenience retail trade, announced the selection of ImpaX Products, Inc. as its preferred vendor for disposable lighters. “The decision”, stated Vince “was made by relying on the advice and direction from member company buyers who concluded ImpaX offers quality lighters at different price points that will improve lighter margins for our distributors.”
ImpaX Products, Inc., a City of Industry, CA based company, is a recently formed joint-venture with the Xinhai Group, which has for the past seven years been ranked as the largest manufacturer of disposable lighters in the world. “Xinhai’s lighters are world renown for their high quality and low production costs”, stated Jim Wilson, President of ImpaX Products, Inc. “We are pleased and grateful to be selected PMA’s preferred vendor for this important product category,” he stated. “Our ability to be a one-source supplier of lighters that range from our- BasiX™ entry-level price point products to our XLite™ line of premium quality national brand equivalent lighters is probably the single most important factor in our being selected by PMA”, Wilson observed.
According to Wilson, “the XLite™ lighter product line is without a doubt a game changer for the lighter industry. Features such as fixed flame technology and higher performance resins which were previously only available in high-priced legacy branded disposables are now available to satisfy cost conscious consumers through our association with PMA distributors and the retailers they serve.”
Wilson went on to say, “Managing the national rollout of this exciting new program for ImpaX and PMA is Creative Marketing Concepts, Inc. (CMC). CMC is a national master broker which specializes in the c-store, travel plaza, and candy/tobacco channels. CMC has 60+ brokers calling on retailers and distributors alike. CMC can be reached at 800-214-0014, or on the web at www.cmcstl.com.”