Odysii, A Global Marketing Intelligence Software provider, Is Introduced to U.S. Convenience Stores
Odysii, Inc., a global provider of marketing intelligence software, today announced the U.S. availability of Match N Go, its suggestive selling solution. Match N Go enables retailers to increase store sales by effectively up-selling and cross-selling customers at the point-of-purchase. Odysii’s solutions are successfully implemented in Europe and Asia and were recently introduced to select retailers in the U.S. prior to its formal launch.
Odysii’s Match N Go solution optimizes each customer’s buying experience through one-on-one contextual marketing of additional items based on real time analysis of the customer's product selection, pre-defined business rules criteria and other data feeds through a customer facing screen on the check out counter. Match N Go continually fine-tunes offers through adaptive learning algorithms, which enables it to learn and track which product affinities work best, divide offers into day-parts, and determine individual store recommendations based on that locations customers’ purchases.
Match N Go’s screen also allows customers to select bounce back offers and coupons for future store visits. In stores where Odysii’s Match N Go is integrated to loyalty programs, the selection of suggested items is further enhanced based on an individual's purchase history; thereby increasing the likelihood of sales uplift.
“In today’s competitive and challenging market, convenience retailers need to take every opportunity to effectively engage their customers at the point-of-purchase.” says Elad Halperin, Odysii’s VP of Global Marketing. "Odysii's Match N Go solution effectively increases store sales by analyzing customer purchases in real time, offering targeted suggestions for additional sales based on relevant analytics, and engaging customers with an intuitive, timely, and effective manner to purchase additional products." We're confident our proven technology, which is installed throughout Asia and Europe, will bring increased bottom line profitability to U.S. convenience retailers."