Kraft Foods Salted Caramel, Cocoa, Smoked and Chipotle Peanuts

Flavored peanuts
Launch reaffirms the nutritional and wholesome benefits of the peanut
Kraft Foods introduces four new peanut flavors including Salted Caramel, Cocoa, Smoked and Chipotle Peanuts. Available in a 6-ounce container with an SRP of $1.99, the launch is being supported by an integrated marketing effort known as “Power of the Peanut.” With the campaign, Mr. Peanut reaffirms the nutritional, wholesome benefits of the peanut and offers users “four new ways to the peanut.” 
 
Company Details
Kraft Foods Group