CLIF CRUNCH Granola Bars

CLIF CRUNCH Granola Bars
Now Available in Convenience Stores

CLIF CRUNCH®, a line of crunchy granola bars from Clif Bar & Company, is now available in convenience stores nationwide. CLIF CRUNCH sets a new standard for taste and texture, featuring nuts, creamy chips and a special blend of organic whole grains and rice crisps that creates a lighter-textured crunch.  Created by the athletes and foodies in the CLIF Kitchen, CLIF CRUNCH is the first line of crunchy granola bars to feature whole, baked-in chips made of chocolate, and peanut butter for bursts of flavor throughout the bars. Organic oats, barley and rye, along with rice crisps, create an original flavor profile and give the bars their lighter-textured crunch.

“CLIF Crunch brings exciting new variety to the crunchy granola bar category for people on the go,” said Doug Cornille, Brand Director at Clif Bar & Company. “The CLIF Kitchen loves a challenge, and we have successfully found new ways to bake crunchy granola bars that allow us to mix creamy chips and nuts into the bars.”

CLIF CRUNCH is available to convenience stores in two delicious flavors:  Chocolate Chip and Peanut Butter. The bars are 70 percent organic and made with organic whole grains. Each two-bar packet delivers a full serving of organic whole grains, 3-4 grams of protein, and is a good source of fiber.

Committed to creating delicious, healthy food made in a way that respects and protects the places where people live, work and play, Clif Bar & Company uses organic ingredients in all of its foods. The company does not use artificial flavors, sweeteners, preservatives or ingredients sourced from genetically-modified organisms.

Company Details
Clif Bar & Company
1451 66th Street
94608
Emeryville
California