Sheets Brand Energy Strips
Four-Time NBA All-Star Chris Paul Joins Sheets’ Elite Roster
Sheets™ Brand Energy Strips, the new way to do energy, today announced the addition of four-time NBA All-Star Chris Paul to the company’s elite roster of brand partners. Paul will join a premier group of world-class athletes and entertainers includingLeBron James, Amar'e Stoudemire, Drake and Pitbull in effort to help spearhead the brand’s marketing, advertising and promotional initiatives.
As part of the new partnership, Paul will introduce the brand’s new flavor, Mint Boost, currently available in stores nationwide. In addition, Paul directed his own Sheets™ commercial which launches today as part of the Sheets™ Brand Energy Strips national Facebook competition.
Last month Sheets™ launched a national Facebook competition where fans have 45 days to submit their creative take on Sheets’™ highly publicized advertising campaign through the Sheets™ Facebook page ( www.facebook.com/takeasheet). The winning ad will be aired nationally on TV and in movie theaters.
"I'm excitedto join the Sheets™ teamand represent a productthat I truly believe in,” said Chris Paul. “With the shortened NBA season I’m always looking for quick and easy ways to keep my energy going and Sheets™are the perfect way to do just that.”
“We’re thrilled to have Chris as the newest member of our team,” said Warren Struhl, CEO of PureBrands, owner of Sheets™ Brand. “Chris is a class act both on and off the court and we’re looking forward to his creative insight into our future products.”
Unlike other energy products, Sheets™ Brand Energy Strips are distinctive because they are paper-thin, individually wrapped, dissolvable pocket-sized strips. When placed on your tongue, the strips begin to dissolve instantly and are easily swallowed and digested, delivering energy for hours. With multiple flavors, Sheets™ won’t spill or melt, have no calories, no carbohydrates, no sugar and require no water. Sheets™ uses proprietary technology that provides a breakthrough delivery systemenabling consumers to get fast-acting energy — anytime, anywhere.