Competitively-priced program offers private branding option
Offering retailers a modest “average Joe” price, the Joe Coffee hot beverage program features customized coffee blends and flavored cappuccinos with turnkey marketing, a national brand profile and a competitive SRP. Merchandising elements feature 48-inch by 24-inch menu boards, 12-inch by 20-inch pump toppers, cappuccino flavor labels, airpot shelf strips and airpot rack backers. Cups come in 16-, 20- and 24-ounce sizes. The manufacturer also offers retailers a private branding option.