Miller High Life Beer Brat
Two of America's best-selling brands have teamed up to create the first nationally distributed branded beer brat. Made with real Miller High Life and designed for C-Store roller grill applications, Hillshire Farm's new Beer Brat delivers a unique appetite-quenching flavor. Cooking brats in beer is popular at home, and in retail launch tests, the product grew category sales almost 25%. Retail TV and promotion campaigns slated for May through August will drive total consumer awareness and help enhance C-Store sales.