Lettieri’s has recently launched two new Italian-inspired flavors to go along with its already successful line of enrobed lunch items under the “Stufferz”™ brand. A Lettieri’s exclusive, “Stufferz”™ bring together the best of both worlds, specially formulated baked bread with hearty, taste satisfying fillings. The two new choices are:
3-Meat brings together three popular meats; diced ham, pepperoni and Genoa salami. These are then blended with a filling made up of a tangy tomato sauce, Mozzarella and Parmesan cheeses along with a blend of Italian spices. To further enhance the eating experience, it’s then topped with jumbo bread crumbs, more Parmesan cheese, minced onions, garlic, paprika and focaccia seasoning.
Sure to become a lunch favorite, this one mimics the specialty pizza that includes pepperoni, sliced marinated banana pepper rings and onions. All this is then blended with marinara sauce and Mozzarella and Parmesan cheeses. For eye appeal and extra flavor, a topping of jumbo bread crumbs, Parmesan cheese, minced onions and focaccia seasoning is included.
“Both of these new varieties offer customers that ‘pizza experience’ without the mess” explained Peter Hickey, Senior Vice President of Sales for Lettieri’s. “Recent research shows that one out of eight c-store consumers purchase pizza at least once a week meaning our new Stufferz are right on trend. They’re fully cooked and can be heated in the microwave, convection oven or a speed cook oven like Turbo-Chef and then held hot in a warmer for three to four hours which is much better than any pizza product” said Hickey.
Each “Stufferz”™ weighs 4.2 ounces and arrives at store level merchandise ready in Lettieri’s exclusive deli-style bakery window bag designed to catch the consumer’s eye as well as protect freshness. Merchandise ready means we’ve also eliminated most in-store labor cost!
Besides being a great choice for an expanded warmer program, these new varieties can also be featured in a store’s cooler section where they can be sold for up to 14 days. “Stufferz”™represent a great value at a suggested retail price of $1.99 to $2.29 each.
Lettieri’s offers extensive advertising and merchandising support for these products including complimentary POP. All Lettieri’s foods are available through distributors across the United States. For more information, call Paul Fjeldseth at 866-707-8466 or log onto www.lettieris.com