Strongbow

Holiday campaign
POS materials build interest, encourage sampling
Strongbow Cider’s “Golden” holiday campaign invites consumers to select Strongbow as the brand of choice to elevate planned or impromptu celebrations, according to the manufacturer. Retail and on-premise program elements help foster consumer interest, drive traffic and increase sales rates through December. On-premise, Strongbow Ambassadors engage patrons in Strongbow’s “Golden Hour” experiences. POS and merchandising materials help build interest and encourage sampling signature cocktails, including the Cranbow, the Bow & Arch and the Upshot. 
 
Company Details
The Heineken Co.