Seasonal hot beverage

Seasonal hot beverage
Four seasonal beverages cater to shifting consumer desires
Debuting are four seasonal limited-time beverages supported by front-of-house merchandising and rebate tools including wobblers, counter cards and ceiling danglers. Launching each quarter in 2014 are, respectively, rich and creamy varieties Irish Crème, S’mores (with jet-puffed marshmallow), English Raspberry Tea and Pumpkin Spice. Studies have found that 38% of customers want shifting flavor preferences throughout the year, particularly amongst customers 18-34, according to the manufacturer. 
 
Company Details
General Foods International
(800) 537-9338