Low-cal brand created to cater to female consumers
Slim Lizzy’s is the first strategically positioned brand introduced by Social Blends to serve female consumers. Capturing and understanding the demands of female shoppers, the result is a cocktail with half the calories of comparable “skinny” brands, according to the company. With 45 calories per 4.5-ounce serving, Slim Lizzy’s Cocktails are available in Margarita, Strawberry Daiquiri and Cosmopolitan. Retail packaging options include a resealable/freezable single-serve pouch and a 750-ml glass bottle.