Slim can in 12 pack ensures cold liquid with contemporary graphics
Coming to market March 1 is the first 8.5-ounce slim can format in the premium segment, according to the manufacturer. The Heineken Slim can is available in 12 packs and is regarded to be ideal for spring/summer and on-the-go outdoor occasions. This can size grew 356% in case volume and 522% in dollar volume in 2013, according to the manufacturer. The smaller can size ensures a colder liquid per serving, and features contemporary and upscale pack graphics.