PepsiCo AMP Energy Dale Jr. Sour

Energy beverage
New variety features likeness of Earnhardt, race car on can
AMP Energy and racing superstar Dale Earnhardt Jr. are debuting a new sour grape flavor—Dale Jr. Sour—available for a limited time at participating 7-Eleven stores. The NASCAR circuit driver selected the sour grape flavor, and the can features a likeness of him and his No. 88 Chevrolet SS. Sampling events occurred at a handful of Charlotte, N.C., 7-Eleven locations during the launch. 
 
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PepsiCo