Strongbow Cider’s “Golden” holiday campaign invites consumers to select Strongbow as the brand of choice to elevate planned or impromptu celebrations, according to the manufacturer. Retail and on-premise program elements help foster consumer interest, drive traffic and increase sales rates through December. On-premise, Strongbow Ambassadors engage patrons in Strongbow’s “Golden Hour” experiences. POS and merchandising materials help build interest and encourage sampling signature cocktails, including the Cranbow, the Bow & Arch and the Upshot.
GasMart may be best known to the average industry follower for its 2012 acquisition of 37 stores from PCF Saleco and the Jumpin Jimmy’s chain of stores in Illinois. Those deals nearly doubled the company’s size.