Limited-edition collector can for Cherry Lime package
With women making up approximately one-third of brand consumers, Xenergy is rolling out a limited-edition collector can featuring Ronda Rousey, UFC women's bantamweight champion and Team USA 2008 Olympic Games bronze medal recipient in judo. Rousey will appear on Xenergy Cherry Lime package, a best-selling flavor that is sugar-free and calorie-free. The timing coincides with Rousey’s second UFC fight December 28 in Las Vegas. The cans will be available nationwide starting November 1 through December 31.