Cider, shandy, frozen pouches
Mike’s Hard Lemonade Co. is launching a broad lineup of new products. The company’s first foray into beer, Mike’s Authentic Shandy is a blend of hard lemonade and lager. Also representing a new category, Mike’s Hard Smashed Apple Cider is available in two varieties: Crisp Apple and Classic Dry. The company is also making four of its most popular flavors available in frozen pouch packaging. Mike’s Hard Lemonade Frozen, Mike’s Hard Black Cherry Lemonade Frozen, Mike’s Hard Classic Margarita Frozen and Mike’s Hard Strawberry Lemonade Frozen are sold in single 10-ounce pouches. Finally, the company’s newest seasonal beverage taps into growing consumer demand for cutting-edge flavors with Mike’s Hard Blood Orange.