Beck’s Beer Live Beyond Labels bottle promotion

Seasonal beer promotion
Brand features artists on its labels for a limited time
To mark its affiliation with the Live Beyond Labels summer series, Beck’s beer bottle labels are now being adorned by various indie pop artists, including Capital Cities and singer/songwriter/rapper Aloe Blacc. Other participants embossed on Beck’s labels include Latin Grammy-winning Puerto Rican singer Luis Fonsi, club DJ Irie and visual artist TYPOE. For the past 27 years, Beck’s Beer has commissioned original artwork for the summer-long Live Beyond Labels series. The brand replaces its traditional labels with the original designs from both emerging and established artists.
 
Company Details
Beck’s Beer