Anheuser-Busch Inbev Johnny Appleseed Hard Apple Cider
Hard apple cider
First new brand in eight years, cider was developed with consumer input
Marking the first wholly new brand from Anheuser-Busch in eight years, Johnny Appleseed Hard Apple Cider features a crisp apple bite inspired by the legendary adventurer and storyteller. In development since 2011, the new variety was created through the input of more than 750 consumers from the U.S., Canada and UK, who helped co-design the taste profile and packaging. The variety carries an ABV of 5.5% and comes in 12-ounce glass bottles in 6- and 12-packs. It is also sold individually in 16- and 25-ounce cans.