October--when experts and writers begin crafting their predictions for next year’s food trends. What will be 2013’s equivalent of the cupcake craze? What’s the food truck of the future?
While such prognostications are fun, we wanted to burrow a little further into the fuzzy recesses of the future, where we may not quite know how consumer sentiment will manifest itself in a tangible trend, but where you might be able to start crafting your own trends based on those consumer emotions.
For such a task we needed help, so we called on some of the most forward-thinking industry experts we know, more than a dozen leaders from multiple perspectives and schools of thought. And since no one brought along a crystal ball, we also asked them what they want to see in the future, what directions and trends they hope our industry will take.
So come along with us into the hazy corners of our future, where you might just decide what the “next cupcake” is before anyone else--and you get to lick the frosting.