CSP Magazine | November 2012

You Try, You Buy

Day-parts, employees factor into successful foodservice sampling.

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Grocery stores have known its check-building power all along, and club stores such as Costco actually drive traffic with it. It’s sampling, a crucial tool for boosting foodservice sales. Sampling tells customers you’re confident in your foodservice offer. It signifies freshness, induces trial and adds to the theater of foodservice by triggering the senses of taste, smell and even touch.

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Day-parts, employees factor into successful foodservice sampling.

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