Behavioral data, shopper trends can inspire new c-store strategies, store-level tinkering.
Two minutes and one second.
That’s the average time a c-store customer spends in the store. With about 30 seconds spent at checkout, that leaves 91 seconds for shopping and what one behavioral researcher calls a “conversion” period—a “moment of truth”—in which the shopper becomes a buyer.
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Behavioral data, shopper trends can inspire new c-store strategies, store-level tinkering.
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