CSP Magazine | February 2012

Spreading the Snus

Snus are out there, but what will get customers to buy them?

article preview

Walk into most c-stores these days, and you’re likely to see rows of attractive tins containing snus.

But do the sales of the small teabag-like pouches of tobacco justify the presence? And there’s also the chicken/egg conundrum: Is that presence enough to promote sales?

It depends on whom you ask. Manufacturers see a category growing; some retailers see it as an additional proviso to their tobacco contracts. 

Also in this Issue

With government support gone and its infrastructure weak, E85 becomes a cautionary tale on alternative fuel.

Consumer data to drive product placement and promotions as suppliers and research firms battle ‘insights desert.’

Whether consumers are ‘Gen Now,’ eating now or paying now, a sense of urgency is in the air.

How EZ Energy gave life to EasyTrip.

Snus are out there, but what will get customers to buy them?

'Healthier’ snack trends forging appeal among c-store customers.

Brothers behind Clean Freak Carwash find success after making the change of their lives.

ADVERTISEMENT