If one were to ask a retailer what’s the mood of an average c-store customer on a given day, the comeback might be: “What’s the weather?”
Literally. And that retailer might be right. A really in-tune retailer might even ask, “Is it above 65 degrees?”
That’s because panelists at the annual CSP Shopper Insights Forum held in November in Scottsdale, Ariz., covered a broad range of factors that influence shoppers, including age, gender, ethnicity and, of all things, weather.