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A wise person once said, “In the absence of data, people tend to make plans based on opinion.”
“I’ll suggest to you that that’s a failing strategy,” said Wendy Chronister, CEO of Chronister Oil Co., and a member of the NACS board of directors and research committee. For her part, Chronister plans to consider what her company is doing and why, and how to adjust its strategy based on data gleaned from the NACS® State of the Industry Report of 2011 Data. In the following pages, you’ll find preliminary numbers from the report to apply toward this endeavor.
