CSP Magazine | November 2012

Johnny on the Spot

Johnny Junxion’s rewinds to the ’50s while keeping an eye on modern opportunities.

article preview

Johnny Junxion’s is a school of brand building. This southern Indiana c-store has experienced prosperity from the get-go: inside sales growth of 10% to 14% each year and a solid 160,000 gallons of fuel sold each month. The owners attribute much of that success to Johnny himself. Their fictional 1950s caricature mascot has made their store an icon.

Also in this Issue

Mid-Atlantic retailer is carving out a new vision for Circle K.

Rise of MLPs to accelerate consolidation of convenience and fuel marketing.

Retailers ponder whether 'tobacco category' should be changed to 'nicotine category.'

Does the CDC’s latest tobacco math really add up?

New Gas N Wash site strives to make customers’ lives easier.

Full coverage of the 2012 NACS Show.

Operators see big savings on water, electricity and money via eco-friendly car-wash features.

Day-parts, employees factor into successful foodservice sampling.

Swift action is important when products are pulled: an HBC primer.

Johnny Junxion’s rewinds to the ’50s while keeping an eye on modern opportunities.

ADVERTISEMENT