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Most convenience retailers appreciate the intent behind renewable fuels but have difficulty making the business case for it.
There’s the question of demand—or lack thereof—the cost of new equipment, labor and marketing, and the hassle of permitting. Combined, they create a huge barrier to entry.
It is this conundrum that Propel Fuels is targeting as it signs on partners in Washington and California to host its Clean Fuel Points (CFP), renewable-fuel stations that enable retailers to offer E85 and biodiesel without the accompanying financial responsibilities and liability.
