CSP Magazine | December 2012

Extending the Opportunity

Line extensions in snacks, candy offer incremental gains if handled right.

article preview

"Innovation”: a dirty word at times when it comes to the center-store categories, as any retailer who battled the flood of limited editions in the candy category a few years back can attest. 

“True innovation and incrementality are really important,” says BP's Jim Hachtel. “But a line extension for the sake of having a 14th flavor of strawberry gum just doesn’t do anything for the category.”

Also in this Issue

A look at the man who built Kwik Trip into a $4.2 billion business with heart, soul and a purpose.

Behold the winners of this year's CSP Retailer Choice Best New Product Contest.

Industry colleagues, family and guests honor Kwik Trip leader Zietlow.

More retailers report cautious optimism in Outlook Survey, but success proves highly local.

An exploration of the fuzzy, far-off future of foodservice at retail.

CSP forum examines how age, race and weather nudge consumer behavior.

Marlboro NXT explodes onto market as challenger to Camel Crush.

Induction cooktops deliver precision, speed, safety, showmanship—at a price.

What’s really going on with the politically charged Lifeline service.

Line extensions in snacks, candy offer incremental gains if handled right.

With 166% growth and a bushel of new products, beer subcategory is apple of c-stores’ eye.

Pump ‘N Pak uses ice cream, local brands, lunch counter to caters to customers.

ADVERTISEMENT