CSP Magazine | February 2012

The End of E85?

With government support gone and its infrastructure weak, E85 becomes a cautionary tale on alternative fuel.

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Good riddance.

That’s the refrain you’ll hear from politicians hungry for ways to cut the deficit, food and restaurant industry groups hoping to trim commodity costs, and traditional corn-based-ethanol foes and even some ethanol fans on the end of a tax credit that cost United States taxpayers $6 billion each year.

On Jan. 1, the industry awoke to no Volumetric Ethanol Excise Tax Credit (VEETC), which provided a 45-cent credit to blenders and fuel marketers for each gallon of pure ethanol blended into gasoline. The credit, created in 2004 as part of the American Jobs Creation Act, was originally intended to make ethanol a more affordable substitute for the fuel oxygenate methyl tertiary butyl ether (MTBE), which was being phased out because of pollution concerns. 

Also in this Issue

With government support gone and its infrastructure weak, E85 becomes a cautionary tale on alternative fuel.

Consumer data to drive product placement and promotions as suppliers and research firms battle ‘insights desert.’

Whether consumers are ‘Gen Now,’ eating now or paying now, a sense of urgency is in the air.

How EZ Energy gave life to EasyTrip.

Snus are out there, but what will get customers to buy them?

'Healthier’ snack trends forging appeal among c-store customers.

Brothers behind Clean Freak Carwash find success after making the change of their lives.

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