CSP Magazine | February 2012

Clean Getaway

Brothers behind Clean Freak Carwash find success after making the change of their lives.

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What a difference a decade makes.

In 2001, brothers Craig and Mark McDowell opened their first c-store and gas station. Life was looking good in the desert sun for this Phoenix team. Then came QuikTrip, and suddenly the gorilla had started to romp and stomp.

“They’re very good at what they do,” Mark says of the Tulsa, Okla.-based behemoth, which is widely regarded as among the best c-store operators in the nation. “We saw what they were doing to other (c-store) owners and decided that might not be the business we wanted to grow in.”

Instead of waiting for the inevitable pulverization of profits, the McDowells got proactive. 

Also in this Issue

With government support gone and its infrastructure weak, E85 becomes a cautionary tale on alternative fuel.

Consumer data to drive product placement and promotions as suppliers and research firms battle ‘insights desert.’

Whether consumers are ‘Gen Now,’ eating now or paying now, a sense of urgency is in the air.

How EZ Energy gave life to EasyTrip.

Snus are out there, but what will get customers to buy them?

'Healthier’ snack trends forging appeal among c-store customers.

Brothers behind Clean Freak Carwash find success after making the change of their lives.

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