Pret A Manger tries to translate U.K. success to the American marketplace.
There’s a case study happening before your eyes. It’s how a foreign company built upon a very different consumer culture is adapting to and growing in the U.S. It’s a story of Plan B’s, of bullishness and wound licking, revisions and measured growth. And it’s not over yet.
It’s the story of Pret A Manger, the U.K.-based grab-and-go food chain that’s even more ubiquitous in London than Starbucks is in any U.S. city.
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Pret A Manger tries to translate U.K. success to the American marketplace.
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