CSP Magazine | February 2013

Bobby & Steve's Healthful Adventure

Retailer aims to help customers eat well with new snacks and beverage offer.

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When first lady Michelle Obama called out the c-store industry a few years ago for its lack of healthful options in food deserts, many retailers reacted with anger or frustration. But for Bobby & Steve’s Auto World, the criticism served as a call to action.

Also in this Issue

A new generation of leaders is taking over, bringing a tech-savvy, family-balanced, social-media swagger to the industry.

Fresh products abound, but which trend is driving innovation? 

CNG sparks interest as retailers look to grow sales and save money.

Behavioral data, shopper trends can inspire new c-store strategies, store-level tinkering.

How to make room for growing OTP category amid space limitations, contract demands.

Foodservice equipment pioneer McKee shares his secrets and inventions.

Retailer aims to help customers eat well with new snacks and beverage offer.

Four-store Michigan retailer strives for ‘national feel’ with extensive branding.

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