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The industry's most comprehensive look at all the major categories and subcategories.
One big trend in beverages—the inclusion of nutrient- and antioxidant-rich “superfruits”— continues, although the fruits will continue to battle to be the flavor of the day.
Another year, another round of price increases for candy helped boost category dollar sales in 2011.
As recently as 2010, c-store cookie sales were continuing their descent into the abyss, with dollars off more than 6% and units down nearly 7%, according to SymphonyIRI.
In 2011, smokers switched rampantly from roll-your-own (RYO) tobacco to pipe tobacco to make their own cigarettes.
Just about every industry publication is talking about the rise of fast casual, according to Timothy Powell, director of research and consulting for Technomic Inc.
Vibrant loyalty programs are a crucial part of another prepaid trend: customers increasingly purchasing gift cards for personal use.
Perspective: Depending on how you look at it, a category can be on the upswing or slipping.
Every brand owner, retailer, ad agency and promotion agency is hungry for shopper insights.
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