Value Proposition

C-stores risk lost sales by ignoring consumers' financial worries.

By
Mitch Morrison, Vice President & Group Editor

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Gas prices have skated below the $2 threshold and retailers are enjoying renewed fuel margins coupled by fewer shekels headed to the credit-card  companies.

But the slices of good news are threatened by a consumer population increasingly alarmed about job security, financial stability and the economic undertow that continues to pull more people down.

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