Tobacco: Cigars 2014

Year-end 2014 sales data for cigars, flavored cigars, little cigars and more

By  Samantha Oller, Senior Editor/Special Projects Coordinator

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Cigar Singles and Packs by UPC: 20 Large Chains

C-store sales, 52 weeks ending Dec. 21, 2013

The leading pack UPC for the retailers in Nielsen’s Large Convenience Chain database was Swisher Sweets’ “5 for the Price of 3” pack. Among singles, Middleton’s Black & Mild plastic tip led, while the Swisher Sweets Save on 2 cigarillo was the top-selling foil-pouch UPC.

UPCUnit sales
(millions)
PCYAC-store sales
($ millions)
PCYA
Packs    
Swisher Sweets Cigarillo 5
for the Price of 3 pack
15.185.7%$9.086.8%
Black & Mild Plastic Tip
5-pack
12.4-5.9%$12.3-6.6%
Black & Mild Wood Tip
5-pack
4.410.4%$4.79.3%
Backwoods Sweet &
Aromatic 5-pack
4.16.9%$4.512.2%
Swisher Sweets Cigarillo
Grape 5 for the Price of 3
pack
4.076.4%$2.683.9%
Singles    
Middleton’s Black & Mild
Plastic Tip
12.1-2.0%$13.8-5.4%
Swisher Black Smooth Pipe
Cigarillo
4.817.1%$2.119.4%
Swisher Black Cherry
Cigarillo
4.718.6%$2.221.4%
Black & Mild Jazz Wood Tip4.6<1,000%$1.8<1,000%
Black & Mild Plastic Tip
69-cent
3.7137.3%$2.5137.3%
Foil Pouch    
Swisher Sweets Cigarillo
Save On 2
12.8187.3%$8.2183.2%
White Owl Cigarillo White
Grape 2 for 99 Cents
7.4<1,000%$3.6<1,000%
White Owl Cigarillo Sweet 2
for 99 Cents
5.4332.0%$2.7331.2%
Swisher Sweets Cigarillo
Blueberry Save On 2
4.4128.2%$2.9127.1%
White Owl Cigarillo Green
Sweets 2 for 99 Cents
4.1257.6%$2.0256.9%

Sources: The Nielsen Co., Swedish Match North America


Little-Cigar Trends

C-store sales, 52 weeks ending Feb. 23, 2014

The biggest little-cigar brand in c-stores by units in the 52 weeks ending Feb. 23, 2014, was Cheyenne, according to IRI figures. By dollars, Swisher Sweets led the ranking in c-stores.

Units  
BrandUnit sales
(millions)
PCYA
Cheyenne14.2-4.1%
Swisher Sweets10.2-9.2%
Prime Time9.9-16.7%
Phillies9.7110.4%
305s8.431.5%
Total (including brands not shown)86.9-9.1%
Dollars  
BrandC-store sales
($ millions)
PCYA
Swisher Sweets$50.4-8.6%
Cheyenne$36.0-1.4%
Prime Time$21.8-15.3%
Phillies$14.7154.2%
305s$13.739.3%
Total (including brands not shown)$218.4-9.3%

Sources: IRI, Scandinavian Tobacco Group Lane Ltd.


Little-Cigar UPCs: Dollars

The top-selling little-cigar UPC in c-stores by units and dollars in the 52 weeks ending Feb. 23, 2014, was the 20-pack of original Swisher Sweets, according to IRI.

UPCC-store sales
($ millions)
PCYA
Swisher Sweets Original (20-pack)$31.9-7.4%
Cheyenne Full Flavor (20-pack)$7.1-1.7%
Cheyenne Menthol (20-pack)$6.2-2.2%
305s Full Flavor (20-pack)$4.842.4%
Phillies Regular (20-pack)$4.4159.4%

Sources: IRI, Scandinavian Tobacco Group Lane Ltd.

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