Tobacco: Cigars 2014

Year-end 2014 sales data for cigars, flavored cigars, little cigars and more

By  Samantha Oller, Senior Editor/Special Projects Coordinator

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Flavor Trends: 20 Large Chains

C-store sales, 52 weeks ending Dec. 21, 2013

More than 30% of cigar volume sales for the retailers tracked in Nielsen’s Large Convenience Chain database came from pipe-flavored items.

Volume Share by Type  
TypeVolume sharePCYA
Pipe30.4%6.7%
Sweet24.8%22.2%
Flavored23.1%8.0%
Natural leaf15.2%0.5%
Unflavored6.4%41.4%
Premium0.1%331.6%

Sources: The Nielsen Co., Swedish Match North America

For the retailers in the Nielsen Large Convenience Chain database, sweet varieties generated more than 41% of flavored-cigar volume sales.

Volume Share by Flavor  
TypeVolume sharePCYA
Sweet41.5%19.4%
Wine13.0%0.5%
Grape12.2%-3.0%
White grape11.7%16.5%
Blueberry5.7%4.5%
Strawberry3.2%-21.9%
Vanilla1.9%8.5%
Tropical1.8%NA
Peach1.6%-36.4%
Honey berry1.5%6.4%
Others5.9%NA

Sources: The Nielsen Co., Swedish Match North America


Category in Focus

Analysis of data from Nielsen’s Large Convenience Chain database for the 24 weeks ending Jan. 18, 2014, by Swedish Match shows that the top five largest contributors to tobacco dollar sales for these retailers were e-cigarette cartomizers, unflavored cigars, sweet pouch cigars, low-price loose moist smokeless tobacco, and natural-leaf pouch cigars. The fastest-declining sales: natural-leaf, grape, white grape and sweet single cigars, and pipe-flavored pack cigars.


Cigar Brands by Units and Dollars

C-store sales, 52 weeks ending Feb. 23, 2014

The top-selling c-store cigar brand by units and dollars in the 52 weeks ending Feb. 23, 2014, was Middleton’s, according to IRI figures.

Units  
BrandUnit sales (millions)PCYA
Middleton’s468.313.3%
Swisher Sweets343.2-6.5%
White Owl211.330.0%
Dutch Master141.1-14.4%
Garcia Y Vega106.015.4%
Zig Zag30.9-26.6%
Pompom Operas24.136.8%
Backwoods19.617.4%
Phillies19.6-29.8%
Good Times16.699.0%
Total (including brands not shown)1,438.24.5%
Dollars  
BrandC-store sales
($ millions)
PCYA
Middleton’s$696.90.3%
Swisher Sweets$476.2-6.1%
Dutch Master$250.1-9.6%
White Owl$244.95.2%
Garcia Y Vega$134.513.8%
Backwoods$88.811.4%
Djarum$39.911.3%
Phillies$34.1-30.5%
Zig Zag$32.7-25.2%
Pompom Operas$17.884.8%
Total (including brands not shown)$2,163.5-1.3%

Sources: IRI, Scandinavian Tobacco Group Lane Ltd.

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