Tobacco: Cigars 2014

Year-end 2014 sales data for cigars, flavored cigars, little cigars and more

By  Samantha Oller, Senior Editor/Special Projects Coordinator

Article Preview: 

Flavored-Cigar UPCs: Units and Dollars

C-store sales, 52 weeks ending Dec. 21, 2013

The top-selling flavored-cigar UPC by units and dollars at the stores in Nielsen’s Large Convenience Chain database was the “5 for the Price of 3” pack of Swisher Sweets cigarillos.

Units    
UPCUnit sales (millions)PCYAC-store sales ($ millions)PCYA
Swisher Sweets cigarillos 5 for the Price of 3 pack15.185.7%$9.086.8%
Swisher Sweets Save on 2 pouch12.8187.3%$8.2183.2%
White Owl White Grape cigarillos 2 for 99 cents pouch7.4>1,000%$3.6>1,000%
White Owl Sweet cigarillos 2 for 99 cents pouch5.4332.1%$2.7331.2%
Black & Mild Jazz wood-tip single cigar4.6>1,000%$1.8>1,000%
Dollars    
UPCC-store sales ($ millions)PCYAUnit sales (millions)PCYA
Swisher Sweets cigarillo 5 for the Price of 3 pack$9.086.8%15.185.7%
Swisher Sweets Save on 2 pouch$8.2183.2%12.8187.3%
Black & Mild Wine Wood-Tip 25-count$4.6-8.0%3.5-5.5%
Backwoods Sweet & Aromatic 5-pack$4.512.2%4.16.9%
Black & Mild Wine Plastic-Tip single cigar$4.4-19.8%3.7-18.1%

Sources: The Nielsen Co., Swedish Match North America


Pack-Size Share of Volume Sales

C-store sales, 52 weeks ending Feb. 23, 2014

Two-packs picked up nearly 12 points in c-store large-cigar volume share to provide more than 29% of volume sales, closely followed by single packs, according to IRI.

Pack sizeShare of volume sales
2-packs29.3%
Single-pack28.8%
5-packs22.7%
3-packs11.1%
11-20-packs3.9%
6-10 packs2.7%
4-packs1.0%
>20 packs0.5%

Sources: IRI, Scandinavian Tobacco Group Lane Ltd.


Cross-Category Opportunity

According to research by Management Science Associates (MSA) that examined two years’ worth of retail point-of-sale data, the categories most often included in baskets with large cigars were:

1. Packaged beverages

2. Beer

3. Salty snacks

4. Candy

5. Nonedible grocery

6. Ice

7. Wine

8. General merchandise

9. Frozen foods

10. Lottery/gaming

Cigars and beer had a particularly close relationship and were purchased together most often on weekends, MSA found.

Click here to download full article